Symetria Recovery
Services
Project Management
Infographic & Marketing Design
Vendor Coordination
Project Brief
Following a full brand refresh, I joined to coordinate the design and production of +200 graphic materials in use at their Texas and Chicago clinics. This work involved project management for compliancy and cross-functional alignment, brand system development, and vendor coordination for high-quality, budget-conscious material delivery.
Outcomes
Developed a brand asset library with primary brand designer Emily Dykstra.
Coordinated improvements for print and digital materials across multi-state teams.
Over 6 months we set visual standards for B2B, internal, and external-facing designs. This included corporate handbooks & documentation, patient handouts, and business development presentations.
Icon Creation
We built a growing library of custom icons to address the unique experience of the addiction and recovery process, beginning with a suite of withdrawal symptom icons.
Social Media
I expanded on the existing brand language to provide educational and approachable social media designs. These images supported blog content aimed at establishing Symetria as a trusted partner.
