Symetria Recovery

Services

Project Management

Infographic Design

Project Brief

Following a full brand refresh, I joined to coordinate the update and print delivery of +200 graphic materials in use at their Texas and Chicago clinics.

Outcomes

  • Developed a brand asset library with primary brand designer Emily Dykstra

  • Coordinated improvements for print and digital materials across 13 clinical teams

  • Over 6 months we set visual standards for infographics & educational tools, corporate handbooks & documentation, patient handouts, and bizdev initiatives

Image with custom slide decks and infographics made by Sam Ferello
Wall art and business signage made by Sam Ferello
Branded document layout and infographics made by Sam Ferello
Image of duotone icons depicting complex medical symptoms made by Sam Ferello

Icon Creation

We built a growing library of custom icons to address the unique experience of the addiction and recovery process, beginning with a suite of withdrawal symptom icons.

Social Media

I expanded on the existing brand language to provide educational and approachable social media designs. These images supported blog content aimed at establishing Symetria as a trusted partner.

Suite of 6 social media posts with educational text and diagrams made by Sam Ferello
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